Competitive research with Ahrefs reveals your rivals’ strengths, weaknesses, and hidden opportunities.

Begin your analysis by inputting a rival’s domain into Ahrefs’ Site Explorer.

This gives you a detailed overview of their backlink profile, organic traffic, and top performing pages.

Review the list of domains pointing to them to identify potential partnership or outreach targets.

Backlinks from trusted, 横浜市のSEO対策会社 high-DR sites often indicate successful link-building or content marketing tactics.

Switch to the Organic Keywords tab to discover their ranking terms.

Filter results by traffic volume and keyword difficulty to uncover easy wins.

Schedule these high-potential terms into your content calendar for targeted creation.

Pay attention to the positions of their top pages.

If a page ranks in the top three for a keyword you’re targeting, analyze its content length, structure, and depth.

They outrank you not because of SEO tricks—but because they deliver more value and detail.

Use the Content Gap tool to compare your site with up to five competitors.

It reveals keyword opportunities none of you are currently targeting.

You might discover valuable topics your competitors are ranking for that you haven’t even considered.

Create better, more comprehensive content around those gaps to capture their audience.

The Backlink Gap tool lets you compare your backlink profile with competitors.

Discover the authoritative sources that link to them but not to your site.

Reach out to those domains with your own high quality content to earn similar links.

Don’t replicate—elevate. Offer a more authoritative, useful, or engaging resource.

Set up alerts to track competitor activity in real time.

Configure alerts for your main rivals to get real-time updates on their SEO moves.

It ensures you stay one step ahead of industry changes.

Use the Paid Keywords report to decode their advertising strategy.

Study their paid ad language to uncover high-converting angles, offers, and audience hooks for your SEO content.

Finally, track their domain rating over time.

An increasing DR signals growing backlink strength and trust.

If their authority dips, dig into the cause—maybe a cleanup, penalty, or lost links—and seize the opening to dominate.

Ahrefs-powered analysis isn’t meant for imitation.

Use the data to evolve, refine, and outperform.

Turn competitor data into a roadmap for creating content that’s not just competitive—but dominant